Coinfest Asia

Backed Finance

Backed Finance partnered with Coinfest (ICN) to launch and establish xStocks in the Indonesian market through an integrated campaign combining top-tier media coverage, influencer outreach, and community management.

Partner
Backed Finance (xStocks)
Market
Indonesia
Problem
People can’t trust what they don’t understand yet.
Coinfest role
Media, creators, and community, in one sequence.

Result

ViewsFoundational content & review video published on Coinvestasi channels.
8,000+
ReachTotal views across YouTube, Telegram, and Twitter/X KOL endorsements.
90,000+
Members, from 0BackedFi Indonesia Telegram community built and grown from scratch in 2 months.
300+

The case

  1. 01. Partner Situation
  2. 02. Coinfest Intervention
  3. 03. Outcome

Partner Situation

As xStocks remains a relatively new and sophisticated Real-World Asset (RWA) product, retail investors and crypto communities in Indonesia lacked localized understanding and trust regarding how and where to access tokenized assets.

Coinfest Intervention

Coinfest (ICN) rolled out an end-to-end campaign including 2 foundational articles and 1 review video on Coinvestasi (>8k views), 6 press release distributions across mainstream & crypto outlets, influencer endorsements across YouTube, Telegram, and X (>90k views), and built the BackedFi Telegram community from scratch with daily management and interactive campaigns (#Chat2Earn, New Year 2026).

Outcome

Successfully established BackedFi’s brand credibility and built a Telegram community from 0 to over 300 active members within two months, achieving high engagement and strong positioning as a credible RWA product in Indonesia.

“Members are quite active and enthusiastic in joining the daily quiz and light discussions, starting to understand BackedFi’s positioning as a serious RWA product.”

Backed Finance

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