X Networking Lounge

X partnered with Coinfest Asia as a Strategic Media Partner to bring online conversations into the real world, connecting face-to-face with Web3 creators, brands, and crypto communities.

Partner: X
Market: Southeast Asia (SG, MY, VN, ID)
Problem: X needed to translate digital conversation into physical engagement and demonstrate its role as the home of global crypto communities.
Coinfest role: Strategic Media Partnership featuring an X Bar, a live X feed on the main LED wall, and an executive keynote speech.

Result

PeopleAttended Coinfest Asia with X’s bar at the center of the exhibition floor, a high-traffic spot.: 10,000+
VisibilityBacked the booth with exposure across Coinfest Asia’s channels.: Brand
EngagementDrew steady crowds, with many people stopping by to talk with the X team.: Direct

Partner Situation

Taking online conversations into the real world.

Crypto conversations happen continuously on X, but connecting directly with Web3 communities in person creates deeper trust and engagement. X sought to reinforce its position as the home for crypto narrative and innovation across Southeast Asia by establishing a high-impact physical presence at Coinfest Asia 2025.

Coinfest Intervention

An immersive, multi-touchpoint activation.

X joined Coinfest Asia 2025 as the official Strategic Media Partner. The partnership featured a dedicated X Bar in the main Auditorium serving thousands of attendees, a live X feed integration on the main LED wall featuring attendee posts with #CoinfestAsia, a keynote session by Head of APAC Alan Lan, and regional Spotlight Takeovers across Singapore, Malaysia, and Vietnam.

Outcome

Deep community connection and regional reach.

The X Bar became a central hub for networking and engagement throughout the two-day festival. The live LED feed amplified attendee content in real time, while regional Spotlight Takeovers expanded Coinfest Asia’s digital reach across key SEA markets.

Your community is online. Let’s meet them in person.

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